Això si que és una bona campanya!
Everywhere in democratic and developed countries, linguistic communities with a volume of consumers similar to that of Catalan are always respected. There are no objective reasons to justify discriminatory treatment of Catalan consumers. Catalan consumers have exactly the same rights as any other European consumers and furthermore, their economic strength is often much higher than that of other linguistic communities that already have all products available in their language, and therefore production in Catalan is fully economically justifiable.
The presence of Catalan within products is one of the precepts included in what is called social responsibility. Labelling in Catalan is as much a part of responsible consumption as respect for the environment, the consumer’s right to appropriate product information and the rights of workers involved in production. If a company has a public commitment to act according to a code of ethics by which it takes into account the communities where it operates, or if it is committed to not showing racist or discriminatory attitudes for cultural or social reasons, then it should label in Catalan at least essential information for all its mass-market products distributed in Catalan territory.
Impressionant! m’havia perdut aquest “post”. Tan de bò tinguéssim iniciatives com aquesta cada dia, i veient qui ho ha desenvolupat… encara ho hem de celebrar més!
A més el tractament és molt adecuat, sense complexos, autocentrat, i mostrant aquesta realitat com una oportunitat de negoci. Brillant!